Grow your marketing
Strategically. Creatively. Globally

GEM | Gemma Edwards Marketing | Global Marketing Consultancy specialising in fashion, homewares and lifestyle retail, charity and visitor attraction sectors within the UK and Middle East markets. GEM drives business growth through measurable marketing strategies, data-led marketing campaigns, brand marketing elevation, digital and creative marketing solutions. Work with GEM to achieve marketing success and growth in competitive markets for B2C and B2B businesses.

Key ServiceS

Whether you are looking for a marketing strategy, brand direction or marketing campaign

GEM can provide multiple solutions for all your marketing needs.

Marketing Strategy

Strategic support on how to grow your marketing.

Brand Marketing

Support and guidance on brand journey and direction.

Marketing Campaigns

Impactful marketing campaigns across omnichannel.

Brand Portfolio
Brands previously worked for...

testimonials

"I had the pleasure of working closely with Gemma in Dubai, where her ability to align marketing strategy with broader business objectives consistently delivered measurable impact. She brings a rare blend of commercial insight, creative leadership, and deep sector expertise—particularly in fashion, lifestyle, and luxury retail.

Gemma doesn’t just execute campaigns; she builds strategic, omnichannel marketing ecosystems that drive sustainable growth, customer engagement, and long-term brand value. Her consultancy is a trusted partner for any organisation looking to scale with purpose and clarity—whether in the GCC, the wider Middle East, or across the UK and Europe".

Pranav R. Shankar, Head of Marketing

Redtag, BMA International Group - UAE

Services

All Services

Marketing Strategy

GEM provides consultant support on marketing strategy across omnichannel touch points including retail stores, creative, social media, content creation, paid media, digital, agency tender and management, out of home marketing, Shopify ecommerce and visual merchandising. GEM provides a clear strategic roadmap for achieving business success and customises strategies to set you apart from the competition.

Brand Marketing

GEM provides brand marketing services tailored to enhance your brand's visibility and reach. Creating a focused pathway connecting the brand journey with the brand story, direction and it's target audience. GEM offers guideline creation services including brand, TOV and marketing.

Marketing Campaigns

GEM provides impactful marketing campaigns from concept to execution across multi channels including creative, social, paid and digital. Creating campaigns which grow engagement, resonate with the target audience and drive measurable results.

Digital & Creative

GEM provides support on design and content creation for businesses on social platforms and for ecommerce websites such as Shopify. GEM provides strategic services to align your brand direction with creative and digital content creation across all touch points of a business.

Visual Merchandising

GEM provides visual merchandising solutions across retail stores, ecommerce and pop up events for all sizes of business. GEM creates insightful visual merchandising guidelines, VM training packs and space planning guides. GEM offers support with retail events and pop up shops to maximise footfall and drive engagement.